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SUMMARY

We improved the conversion rate from 3% to 8% by creating a new website and landing pages as well as taking over the adwords account and building out new camapigns. A good performing adwords account always rests on the intial campaign set up which has to be done correctly.
The landing pages and website design and call to actions need to be developed correctly – it’s pointless paying for clicks and sending traffic to the website no matter how well the adwords camapigns are set up if the site is not going to convert.

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Print 24
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