2015 National Small Business Survey reveals SME optimism despite challenges

Results from the 2015 National Small Business Survey, released by the National Small Business Chamber (NSBC), show the continued resilience of South African SMEs in the face of economic challenges. The annual survey canvassed 18 500 small businesses throughout the country, providing valuable insight into current trends and sentiments in the sector.  One of the […]

The power of social media for business to business marketing

Social media is a conversation. For a business, it’s a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs, whether they be consumers or indeed, other businesses. Creating a social platform allows your company to be part of the business conversation and to steer the […]

How Social Media Changed the Ad Game

Social media has revolutionized the methods, motives, and metrics of marketing. As a result, it keeps challenging the advertising industry to keep up with the latest technological innovations, tactics, and consumer expectations. Today, social media is how audiences are spending their time and where marketers are spending their money. As a result, online opportunities have […]